One Man’s Ceiling
Excellent Article!
What’s true for low-interest disposable consumer goods is even more true for websites and web applications. As creators, it’s our job to fashion experiences that gently tug at the heart or lightly tickle the pleasure centers, lingering in the mind and quietly demanding reengagement. Good enough is not good enough, unless we want our web products to sit on the cyber-shelf, gathering digital dust.
Jeffrey Zeldman